Snoop was spotted by photographers hanging out at Club Nokia in Downtown LA on night after a Lakers game. rockin’ the new OG Beanie with gold metallic thread. This sucker is sick.

Snap yours up here or hit the the store in Bixby Knolls before they’re gone.

Snoop Dogg and his accomplice Wiz Khalifa joined Amp DJ Casey McCabe for a little sit down. The duo, green from their world tour and the recent release of their joint collaboration soundtrack to their upcoming film, Mac & Devin Go To High School, talked to McCabe about the film and soundtrack, how they initially bonded, a sequel to the Mac & Devin saga, and what they were really like in high school.

But here’s the best part, Snoop’s headgear was none other than one of our Long Beach Clothing Co. reversible beanies. Check out the interview here and order your beanie online today.

We’ve figured out one of the classiest ways to show everyone that you’re from Long Beach with these new arrivals.

Check out our Long Beach and classic LB chrome emblems, available exclusively at Long Beach Clothing Co. These emblems are easily mounted to any smooth surface with the same 3M adhesive tape found on major automotive emblem.

Rob, our manager, has been stopped four times already by people asking where he got the emblem. And the same thing will happen to you.

Pick yours up today at the retail or online here.

Check out the adventures of Snoop Dogg and friends on the Doggumentary Tour. This episode features Ice Cube, Wiz Khalifa, Daz Dillinger, Goldie Loc & more. Goldie Loc’s video for his song “C’Mon Now” is featured in the webisode. If you don’t have any patience to see Goldie Loc rockin’ Long Beach Clothing’s Ghetto Bird 2.0, OG, and Defend LB shirts, fast forward to the 5:00 mark.

Like ‘em? Buy them online here.

When you stop by Long Beach Clothing Co. in the next few weeks, you’ll see a work of art in our front window.

On loan from Lossa Engineering in Signal Hill, we have what is believed to be the only Honda CB450 “Black Bomber” in the U.S.

Actor Jason Lee, an avid motorcycle collector, found this gem and brought it to Jay at Lossa Engineering in Signal Hill for a restoration. You may have seen Jay’s incredible work on the TV show Cafe Racer.

We worked some magic and grabbed it for a few weeks before Jason picks it up.

Ashes to ashes, dust to dust. We bid our birthplace a fond farewell.

After Long Beach Clothing Co. left The Pike in March of 2010, the entire building remained vacant. Many tenants and friends of ours lost their life savings trying to build businesses there. We were almost one of those casualties. The odds were simply stacked against the businesses there, at least in the “D2″ building where LB Clothing once stood.

For Jay and Brandee, the husband and wife team that created the Long Beach Clothing, the demolition is bittersweet. They poured the concrete, installed the plumbing, hung the walls, stocked the shelves and over saw 100% of the store, from its genesis in their living room back in ’03.

Thanks to Shawn Moore and Big Power, LLC, our new licensee, Long Beach Clothing Co. now lives and thrives in Bixby Knolls.

We truly hope that wonderful things happen eventually at The Pike. The Downtown community wants it to be successful and we believe that with the right support and the removal of hundreds of layers of red tape, the waterfront mall at Rainbow Harbor can indeed can be a killer local attraction. We’ll surely be keeping out eye on it.

To celebrate the launch of Long Beach Clothing Co.’s new website and online store, we’re gettin’ a little stoopid.

We’re giving you the chance to win every single shirt we make. One winner will walk in naked (or just shirtless) and walk out with a monster stack of tees. We’ll also have ten runners up, who will all win the shirt of their choice.

To enter, all you have to do is enter your name and info. It’s that simple. Random winners will be selected Friday, August 5th at 8pm during the next Bixby Knolls First Friday.

Contest now closed.

“EC,” one of our newest riders, stopped by the Ultimate Beach Party down at the Marina Green.

There was this little wooden half pipe that the Moxie Roller Skate girls were giving lessons on. Well, we couldn’t just stand by and let ten year old little girls rule the pipe. So, we grabbed EC and asked him to give them a little show and that’s just what he did. But he eventually got got a little weirded out by all the pink. Time to head back to El Do skate park.

While eating some the best pizza on the planet at Me & Eds in Lakewood, Nick came up to us and asked if we were with Long Beach Clothing Co. Well, I guess it was kinda obvious since nearly everyone in our group was reppin’ LB in some fashion or another, shirts, hats etc, not to mention the van outside with the giant logos.

Anyway, Nick was rockin’ our Converse tribute shirt so it was clear he was also a fan of the LBC. He asked when we’d be opening the new store, and well, we’re honest so we explained that we had to iron out our legal issues before we bust open the new location and we’re hoping for mid-summer with a location to be determined.

Here’s where the story gets good.

While stationed in Iraq, Nick bought tattoo gun, laid a stencil on his belly and tattooed himself. He used a mirror to see what he was doing!

This self-inflicted pain can only mean one thing. This man is down for his town.

Nick, good work my friend, when we open our new spot you’ll get a discount for life.

Friday, February 4th, Somatra Sean received a tattoo, designed by her, paid for by Long Beach Clothing. Why?

Somatra was one of dozens of entrants all of whom were incredible. We asked two focused questions: Why do you love Long Beach and Why Do You deserve a Long Beach tattoo? All answered in their own way. Some serious, some comical, all impressive.

At the end of the day, we had to choose just one. And, Somatra was it. Read her heartfelt anwers.

I believe those who were born and raised in Long Beach truly know and understand the history and beauty of Long Beach. And I am proudly one of them. And man do I love Long Beach.

I’m a young 26 year old Cambodian woman that had the honor to grow up in Long Beach due to my parents escaping the Khmer Rouge in the late 1970′s. If you know Long Beach, a huge population of Long Beach consists of Cambodians. Long Beach symbolizes freedom in my family and that’s how my journey in this amazing city began. I grew up poor in Long Beach. My parents, illegal immigrants at the time only had “under the table” jobs and worked hard for a family of 7. Although I grew up poor as can be I believe growing up in Long Beach was the richest experience in my life. It made me who I am today.

When you meet me, you’ll think I’m pretty awesome. I lived in the roughest neighborhoods. One of the areas I grew up in was 17th Street and Martin Luther King. During that time so many gangs were at war that our family got used to drive by shootings. Almost everyone in my family was mugged at one time, myself included. I ran for my life plenty of times. With God’s protection, all of us are still alive. It sounds like I’m talking about how bad Long Beach is but trust me I’m getting to the good parts.

When everyone comes to visit Long Beach they only see The Pike or the Queen Mary or 2nd Street pretty much all the nice areas in Long Beach. And I agree those places are beautiful and key to the history of Long Beach. But that’s not why I love Long Beach. I love Long Beach because of the delicious hole in the wall places to eat; the alleys where I use to play jump rope with my Black and Mexican neighbors, the ice cream truck with mouth watering chili powder and nowandlaters candy but also sell drugs on the side, and going to Cherry Beach and actually swimming in the filthy water with my family. Long Beach is my home.

Because I grew up poor and in rough neighborhoods, it has prepared me for one of the greatest issue in our city…homelessness. Sophomore year in high school I was molested by a homeless man at the Long Beach Public Library next to Lincoln Park. That experience really scarred me and it took me years to finally tell someone about it. Long Beach Friends Church the church I went to and still attend now had a homeless ministry. So I was always surrounded by homeless folks but never been attacked by one before. This led me to think that all homeless guys are monsters. However, because of my experience, I was able to connect to other homeless women and men who were once raped or abused. The relationships I had with them were sincere and trust was formed. I knew my life was going to change. My paradigm shifted and I no longer see homeless people as monsters. 10 years later… the past decade I have done homeless outreach in Long Beach and now most of my friends are homeless.

On the streets they call me the “Popest” which means a Lady Pope. I’m the lady to contact if someone needed help with food, money, or a temporary place to live. It’s not about a temporary fix, it’s about a long lasting relationship. If you live and love Long Beach you must know what resources are here in order to help our neighbors. That’s when you know if someone really know and love Long beach. This leads me to why I deserve a Long Beach tattoo.

Mainly I want people to know that they too can make a difference in someone’s life and get involved in what’s happening in our city regarding homelessness. In getting this tattoo, I also want to show my homeless friends and the community that I see day to day that I am forever committed to Long Beach and will never leave them astray.

This would be my first and only tattoo. It really doesn’t matter if I win or not, I just want to send a message out there on how much I truly love this city and how devoted I am to the people that live here.

I know Long Beach and our city resources like the back of my hand and it is true I am the person to contact if you need any kind of help. Ask anyone. In the past year the city of Long Beach has housed over 74 homeless individuals off the streets and into their own apartments. I was given the pleasure through Kingdom Causes Long Beach and the Long Beach Connections project to work along side those who moved in. With other churches in Long Beach involved, we would gather items to help furnished their new apartments. But it’s really not about the furniture… it’s about the relationships. This is what I like to tell people all the time, “Although people need food, money, and shelter, people mainly need people!” As more are being housed, we like to challenge people to really walk along side these homeless individuals and spend quality time with them. Like I said before it’s about long lasting relationships and not a temporary fix. But you must know, this experience will change your life and you have to be committed to this person. I am pretty well known in the city as a Homeless Task Force Leader and a community advocate. If I get this tattoo I am positive that I will have a crowd of supporters there to cheer me on and some of them will be homeless whether people like it or not.

Thank you for your time in reading this and I hope you consider me for the tattoo. I genuinely love Long Beach to the core!

[We'll update this post as soon as Somatra's inked.]