L.A. Times writer Jan Molen strolled down Atlantic Ave. in Bixby Knolls recently and discovered some unexpected gems for her story titled “Long Beach shopping: Cool finds in Bixby Knolls.”
“Long Beach shopping used to mean upscale 2nd Street in Belmont Shore or the vintage clothing and home décor on 4th Street’s Retro Row, but locals know the biggest surprise lies in Bixby Knolls. The neighborhood to the north has been quietly amassing a collection of interesting shops, galleries and restaurants.”
Molen, like many from other parts of L.A. are surprised to find a store completely dedicated to the LBC.
“Long Beach Clothing Co.: A store devoted to a city? “Long Beach is unlike most cities. The sense of pride is overwhelming,” co-owner Jay Tilles says about those who buy “Defend Long Beach” T-shirts, “LB” beanies or “Long Beach” chrome car emblems. Snoop Dogg, Warren G as well and members of Cypress Hill and sport the gear, as do pro skateboarders and bicyclists, says Tilles, also known to KROQ listeners as Lightning. Many designs are by graffiti and tattoo artists. Speaking of which: Wear your Long Beach affection on your skin, you’ll get a 20% discount.”