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Long Beach Clothing Co. is more than just a brand, it’s a community.


LB Tattoo Day – Long Beach Appreciation Goes Skin Deep

Posted by | 1st fridays, Blog, Tattoos | One Comment

On the first Friday of every month, Bixby Knolls goes big. The shopping area’s retail stores and restaurants stay open late as thousands pack the sidewalks enjoying live music, special discounts, food samples and a general festive atmosphere.

We decided to step our celebration up a notch Friday, July 6th by offering free “LB” tattoos. Not only was it a hit, we had to turn people away.

In the video above, we asked everyone in line to identify why Long Beach is so important to them. We got some pretty heartfelt answers.

Big thanks to Brandon Flores, Jeremy Suppes and Karbi Barba from Outer Limits Tattoo & Piercing in Long Beach. Brandon and Jeremy worked tirelessly for seven hours tattooing those eager to go under the needle.


Long Beach Clothing Co. To Give Away Free Long Beach “LB” Tattoos

Posted by | 1st fridays, Blog, Tattoos | 3 Comments

Twenty-five winners will receive a real LB tattoo, applied in-store by Outer Limits Tattoo artist to celebrate Bixby Knolls’ First Friday Series, July 6

As part of Bixby Knolls’ First Friday series, Long Beach Clothing Co. has teamed with Kari Barba’s Outer Limits Tattoo & Piercing of Long Beach to tattoo twenty-five lucky winners.

On Friday, July 6th, 2012, the first twenty-five Long Beach residents to supply the names of five officially recognized civic areas within the city of Long Beach will receive a complimentary Long Beach “LB” tattoo, applied by a master tattooist. Tattoos will be applied inside Long Beach Clothing Co.’s retail location on Atlantic Avenue.

“This is no easy task,” says seasoned tattoo artist Billy Sarno. “It’s going to take some real coordination between me and my assistant. But one thing’s for sure, it’s going to be a lot of fun.” Sarno will have just five hours to tattoo the 2 ½” tall trademarked cursive “LB” on all twenty-five participants.

“My goal is to sneak my way up to the front of the line,” says Blair Cohn, Executive Director of the Bixby Knolls Business Association.

Who: 25 winners, Blair Cohn – Exec. Director, Bixby Knolls Business Association; Kari Barba – Owner, Outer Limits Tattoo; Billy Sarno – Tattoo Artist
When: Friday, July 6th, 5-10PM, First come first served
Where: 4218 Atlantic Ave., Long Beach, CA 90807

Long Beach Clothing Co.’s Tattoo Collection History

“What started out as a goof became a real, jaw-dropping collection,” says Jay Tilles, Long Beach Clothing Co. co-founder. “Back in 2003 when we opened, we shot a few photos of our customers with Long Beach tattoos and placed them in little book atop our front counter. To say thank you for proudly displaying permanently their city in ink, we figured the least we could do was to thank them with a lifetime discount on merchandise. Flash forward a decade and more than 1,500 tattoo photos later; we’ve created the largest collection of Long Beach tattoos.”

“What’s even more amazing,” continues Tilles “is that a fair number of those people were tattooed in order to receive the store discount.”

Outer Limits Tattoo & Body Piercing History

Tattooing since 1983, Kari Barba had dreams of restoring Bert Grimm’s historic tattoo studio. Grimm’s is heralded as the oldest tattoo shop in the U.S., and was known for playing a big part in Long Beach’s Navy history by tattooing hundreds of local sailors. After years of restoration hundreds of hours tracking down vintage artifacts, Barba proudly opened the Outer Limits Tattoo and museum in 2007, at the very same location at Grimm’s once stood.



Long Beach Clothing Co. Goes Bonkers On Bixby Knolls’ First Fridays

Posted by | 1st fridays, Blog | One Comment

First Friday in Bixby Knolls is typically the busiest day of the month. Well, this June 2nd was off the Richter Scale. We gave away limited-edition Long Beach Clothing Co. hats to the first 250 people in line. Needless to say there was a line waiting hours in advance.

Join us Friday night, July 6th when we give away tattoos. Yes, real tattoos. Details soon.



Long Beach Clothing Co. Featured In L.A. Times

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L.A. Times writer Jan Molen strolled down Atlantic Ave. in Bixby Knolls recently and discovered some unexpected gems for her story titled “Long Beach shopping: Cool finds in Bixby Knolls.”

“Long Beach shopping used to mean upscale 2nd Street in Belmont Shore or the vintage clothing and home décor on 4th Street’s Retro Row, but locals know the biggest surprise lies in Bixby Knolls. The neighborhood to the north has been quietly amassing a collection of interesting shops, galleries and restaurants.”

Molen, like many from other parts of L.A. are surprised to find a store completely dedicated to the LBC.

“Long Beach Clothing Co.: A store devoted to a city? “Long Beach is unlike most cities. The sense of pride is overwhelming,” co-owner Jay Tilles says about those who buy “Defend Long Beach” T-shirts, “LB” beanies or “Long Beach” chrome car emblems. Snoop Dogg, Warren G as well and members of Cypress Hill and sport the gear, as do pro skateboarders and bicyclists, says Tilles, also known to KROQ listeners as Lightning. Many designs are by graffiti and tattoo artists. Speaking of which: Wear your Long Beach affection on your skin, you’ll get a 20% discount.”


Snoop Dogg Rocks The New Long Beach Reversible Beanie

Posted by | Blog, Celebrities | One Comment

Snoop Dogg and his accomplice Wiz Khalifa joined Amp DJ Casey McCabe for a little sit down. The duo, green from their world tour and the recent release of their joint collaboration soundtrack to their upcoming film, Mac & Devin Go To High School, talked to McCabe about the film and soundtrack, how they initially bonded, a sequel to the Mac & Devin saga, and what they were really like in high school.

But here’s the best part, Snoop’s headgear was none other than one of our Long Beach Clothing Co. reversible beanies. Check out the interview here and order your beanie online today.

Continue reading “Snoop Dogg Rocks The New Long Beach Reversible Beanie” »


Your Car Needs A Chrome Long Beach Emblem

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We’ve figured out one of the classiest ways to show everyone that you’re from Long Beach with these new arrivals.

Check out our Long Beach and classic LB chrome emblems, available exclusively at Long Beach Clothing Co. These emblems are easily mounted to any smooth surface with the same 3M adhesive tape found on major automotive emblem.

Rob, our manager, has been stopped four times already by people asking where he got the emblem. And the same thing will happen to you.

Pick yours up today at the retail or online here.

Picture 3

Goldie Loc Puts Long Beach Clothing Where His Mouth Is

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Check out the adventures of Snoop Dogg and friends on the Doggumentary Tour. This episode features Ice Cube, Wiz Khalifa, Daz Dillinger, Goldie Loc & more. Goldie Loc’s video for his song “C’Mon Now” is featured in the webisode. If you don’t have any patience to see Goldie Loc rockin’ Long Beach Clothing’s Ghetto Bird 2.0, OG, and Defend LB shirts, fast forward to the 5:00 mark.

Like ‘em? Buy them online here.


Lossa Engineering Displays Jason Lee’s 1965 Honda CB450 Black Bomber

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When you stop by Long Beach Clothing Co. in the next few weeks, you’ll see a work of art in our front window.

On loan from Lossa Engineering in Signal Hill, we have what is believed to be the only Honda CB450 “Black Bomber” in the U.S.

Actor Jason Lee, an avid motorcycle collector, found this gem and brought it to Jay at Lossa Engineering in Signal Hill for a restoration. You may have seen Jay’s incredible work on the TV show Cafe Racer.

We worked some magic and grabbed it for a few weeks before Jason picks it up.


Ashes To Ashes, Dust To Dust. Bidding A Fond Farewell To Our Birthplace

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Ashes to ashes, dust to dust. We bid our birthplace a fond farewell.

After Long Beach Clothing Co. left The Pike in March of 2010, the entire building remained vacant. Many tenants and friends of ours lost their life savings trying to build businesses there. We were almost one of those casualties. The odds were simply stacked against the businesses there, at least in the “D2″ building where LB Clothing once stood.

For Jay and Brandee, the husband and wife team that created the Long Beach Clothing, the demolition is bittersweet. They poured the concrete, installed the plumbing, hung the walls, stocked the shelves and over saw 100% of the store, from its genesis in their living room back in ’03.

Thanks to Shawn Moore and Big Power, LLC, our new licensee, Long Beach Clothing Co. now lives and thrives in Bixby Knolls.

We truly hope that wonderful things happen eventually at The Pike. The Downtown community wants it to be successful and we believe that with the right support and the removal of hundreds of layers of red tape, the waterfront mall at Rainbow Harbor can indeed can be a killer local attraction. We’ll surely be keeping out eye on it.


[Contest] Win Every Long Beach Clothing Co. T-Shirt!

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To celebrate the launch of Long Beach Clothing Co.’s new website and online store, we’re gettin’ a little stoopid.

We’re giving you the chance to win every single shirt we make. One winner will walk in naked (or just shirtless) and walk out with a monster stack of tees. We’ll also have ten runners up, who will all win the shirt of their choice.

To enter, all you have to do is enter your name and info. It’s that simple. Random winners will be selected Friday, August 5th at 8pm during the next Bixby Knolls First Friday.

Contest now closed.


Long Beach Clothing Team Rider “EC” Shows Off For The Girls

Posted by | Blog, Team Riders | No Comments

“EC,” one of our newest riders, stopped by the Ultimate Beach Party down at the Marina Green.

There was this little wooden half pipe that the Moxie Roller Skate girls were giving lessons on. Well, we couldn’t just stand by and let ten year old little girls rule the pipe. So, we grabbed EC and asked him to give them a little show and that’s just what he did. But he eventually got got a little weirded out by all the pink. Time to head back to El Do skate park.

Long Beach Pride In Iraq

Posted by | Blog, Tattoos | One Comment

While eating some the best pizza on the planet at Me & Eds in Lakewood, Nick came up to us and asked if we were with Long Beach Clothing Co. Well, I guess it was kinda obvious since nearly everyone in our group was reppin’ LB in some fashion or another, shirts, hats etc, not to mention the van outside with the giant logos.

Anyway, Nick was rockin’ our Converse tribute shirt so it was clear he was also a fan of the LBC. He asked when we’d be opening the new store, and well, we’re honest so we explained that we had to iron out our legal issues before we bust open the new location and we’re hoping for mid-summer with a location to be determined.

Here’s where the story gets good.

While stationed in Iraq, Nick bought tattoo gun, laid a stencil on his belly and tattooed himself. He used a mirror to see what he was doing!

This self-inflicted pain can only mean one thing. This man is down for his town.

Nick, good work my friend, when we open our new spot you’ll get a discount for life.



Somatra Sean Wins A Custom Tattoo For A Cause

Posted by | 1st fridays, Blog | No Comments

Friday, February 4th, Somatra Sean received a tattoo, designed by her, paid for by Long Beach Clothing. Why?

Somatra was one of dozens of entrants all of whom were incredible. We asked two focused questions: Why do you love Long Beach and Why Do You deserve a Long Beach tattoo? All answered in their own way. Some serious, some comical, all impressive.

At the end of the day, we had to choose just one. And, Somatra was it. Read her heartfelt anwers.

01. Why Do You Love Long Beach?TOP

I believe those who were born and raised in Long Beach truly know and understand the history and beauty of Long Beach. And I am proudly one of them. And man do I love Long Beach.

I’m a young 26 year old Cambodian woman that had the honor to grow up in Long Beach due to my parents escaping the Khmer Rouge in the late 1970′s. If you know Long Beach, a huge population of Long Beach consists of Cambodians. Long Beach symbolizes freedom in my family and that’s how my journey in this amazing city began. I grew up poor in Long Beach. My parents, illegal immigrants at the time only had “under the table” jobs and worked hard for a family of 7. Although I grew up poor as can be I believe growing up in Long Beach was the richest experience in my life. It made me who I am today.

When you meet me, you’ll think I’m pretty awesome. I lived in the roughest neighborhoods. One of the areas I grew up in was 17th Street and Martin Luther King. During that time so many gangs were at war that our family got used to drive by shootings. Almost everyone in my family was mugged at one time, myself included. I ran for my life plenty of times. With God’s protection, all of us are still alive. It sounds like I’m talking about how bad Long Beach is but trust me I’m getting to the good parts.

When everyone comes to visit Long Beach they only see The Pike or the Queen Mary or 2nd Street pretty much all the nice areas in Long Beach. And I agree those places are beautiful and key to the history of Long Beach. But that’s not why I love Long Beach. I love Long Beach because of the delicious hole in the wall places to eat; the alleys where I use to play jump rope with my Black and Mexican neighbors, the ice cream truck with mouth watering chili powder and nowandlaters candy but also sell drugs on the side, and going to Cherry Beach and actually swimming in the filthy water with my family. Long Beach is my home.

Because I grew up poor and in rough neighborhoods, it has prepared me for one of the greatest issue in our city…homelessness. Sophomore year in high school I was molested by a homeless man at the Long Beach Public Library next to Lincoln Park. That experience really scarred me and it took me years to finally tell someone about it. Long Beach Friends Church the church I went to and still attend now had a homeless ministry. So I was always surrounded by homeless folks but never been attacked by one before. This led me to think that all homeless guys are monsters. However, because of my experience, I was able to connect to other homeless women and men who were once raped or abused. The relationships I had with them were sincere and trust was formed. I knew my life was going to change. My paradigm shifted and I no longer see homeless people as monsters. 10 years later… the past decade I have done homeless outreach in Long Beach and now most of my friends are homeless.

On the streets they call me the “Popest” which means a Lady Pope. I’m the lady to contact if someone needed help with food, money, or a temporary place to live. It’s not about a temporary fix, it’s about a long lasting relationship. If you live and love Long Beach you must know what resources are here in order to help our neighbors. That’s when you know if someone really know and love Long beach. This leads me to why I deserve a Long Beach tattoo.

02. Why do you deserve a Long Beach tattoo?TOP

Mainly I want people to know that they too can make a difference in someone’s life and get involved in what’s happening in our city regarding homelessness. In getting this tattoo, I also want to show my homeless friends and the community that I see day to day that I am forever committed to Long Beach and will never leave them astray.

This would be my first and only tattoo. It really doesn’t matter if I win or not, I just want to send a message out there on how much I truly love this city and how devoted I am to the people that live here.

I know Long Beach and our city resources like the back of my hand and it is true I am the person to contact if you need any kind of help. Ask anyone. In the past year the city of Long Beach has housed over 74 homeless individuals off the streets and into their own apartments. I was given the pleasure through Kingdom Causes Long Beach and the Long Beach Connections project to work along side those who moved in. With other churches in Long Beach involved, we would gather items to help furnished their new apartments. But it’s really not about the furniture… it’s about the relationships. This is what I like to tell people all the time, “Although people need food, money, and shelter, people mainly need people!” As more are being housed, we like to challenge people to really walk along side these homeless individuals and spend quality time with them. Like I said before it’s about long lasting relationships and not a temporary fix. But you must know, this experience will change your life and you have to be committed to this person. I am pretty well known in the city as a Homeless Task Force Leader and a community advocate. If I get this tattoo I am positive that I will have a crowd of supporters there to cheer me on and some of them will be homeless whether people like it or not.

Thank you for your time in reading this and I hope you consider me for the tattoo. I genuinely love Long Beach to the core!

[We'll update this post as soon as Somatra's inked.]

Man Found Outside Long Beach Clothing, Certified Insane

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We got the word that some dude was outside soiling the toilet that we’d just tossed in the trash. Upon closer inspection, we realized it was Shawn from Long Beach Clothing. The rear parking lot doesn’t seem like it’s the best place to do ”business.”

Fortunately, he was pranking us. Whew.


1st Fridays

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We look forward to seeing you at First Fridays, June 3, 2011

First Fridays on June 3 will get us all in the pre-summer mood with an overflowing plate of fun from the dessert buffet. The district continues to bring the monthly programming of untraditional fun, hijinx, and plenty of “the unexpected.”

Ingredients for the night include: Mobile art stations, 80s dance music, DJs, spoken word, jazz, improv comedy, Timstrument, community drawing, tarot cards, drag queens, face painting, First Books, antiques, piano man, Big Red Bus, and the Knolls Ranger.

Councilmember James Johnson’s “First Books at First Fridays” at the Dana Branch Library begins at 5:30pm featuring with special guest reader the Knolls Ranger.

We will initiate a new program called “Seniors First! at First Fridays” with the help of the Long Beach Shakespeare Company and Don Knabe’s office sponsoring a bus to bring senior citizens from Gold Star Manor to enjoy all of the festivities of the event.